Website Content Checklist

March 17, 2018

(Updated 11 December 2018)

Your website acts as the face of your business and provides valuable information about your products and / or services. Not only should your website be attractive to the eye, but it should also contain relevant and good quality content to help keep customers engaged.

Gathering all the content for your website can sometimes be overwhelming but it really shouldn't have to be! Using our ‘Website Content Checklist’ as a guideline, your new website should be up and running in no time!

General & Global

  • Logo
  • Favicon (the little icon you see on the tab in your address bar) - this can usually be created using your logo
  • Footer Widget Options - the footer area of your website contains valuable information that will encourage customers to take action on your website and help improve conversions. Footer widgets can contain a Social feed, Page list / mini menu, Legal links, Contact info, Recent posts, Certifications & Memberships, Call to Action, Brief about, and Newsletter opt-in
  • Social media profile links

Home Page

  • Header/Hero Image - the main image on your home page
  • Main headline
  • Tagline
  • Headline for SEO
  • Site description
  • Header button text
  • Main content & images


  • Main content
  • Images
  • Team photos
  • Team bios
  • Team social media
  • Certifications & Memberships & Partners & Accreditation


  • Headings
  • Summary / Description
  • Images


  • Several initial posts with featured image - we recommend at least 3 blog posts to start with


  • Phone number(s)
  • Email address(es)
  • Email to send form to
  • Contact form fields
  • Map address(es)
  • Mail address(es)
  • Supporting text
  • Areas serviced
  • Business numbers or license numbers if required
  • Premises photos

Supporting Content

  • Testimonials including images
  • Client images/logos
  • FAQs
  • Downloads & Resources
  • Video embed codes

On-page SEO

  • Target keywords

Email Marketing

  • CRM / autoresponder credentials
  • Lists to add subscribers to - eg. Mailchimp
  • Tags to add
  • Opt-in (subscribe) - headline and / or subscribe text, button text, Fields (optional/required)

Tracking & Scripts

  • Analytics
  • Facebook pixel code
  • Live chat script
  • Reviews embed code


  • Product Information - Title, SKU, Category, Description, Image, Price, Dimensions & Weight (if calculating shipping)
  • Shipping method(s) & costs
  • Payment method(s) and credentials
  • Coupons


  • Privacy Policy
  • Terms and Conditions or other legal info
  • Custom copyright

The Website Content Requirements listed in this post should be used as a guideline. Please consult with your Web Designer to make sure you have all the required content for your website.

DesignHog offers a complete design solution and can assist you with everything you need for your new website including content creation, logo design, and professional website advice. Contact Us for more information or to request an obligation free quote.

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